{"id":146,"date":"2011-02-12T11:08:29","date_gmt":"2011-02-12T15:08:29","guid":{"rendered":"http:\/\/www.fredericknissan.com\/blogs\/52\/?p=146"},"modified":"2011-02-12T11:08:29","modified_gmt":"2011-02-12T15:08:29","slug":"new-nissan-quest-powers-back-into-maryland-minivan-market","status":"publish","type":"post","link":"https:\/\/www.youngernissan.com\/blogs\/52\/uncategorized\/new-nissan-quest-powers-back-into-maryland-minivan-market\/","title":{"rendered":"ALL-NEW NISSAN QUEST POWERS BACK INTO MARYLAND MINIVAN MARKET"},"content":{"rendered":"

ALL-NEW NISSAN QUEST POWERS BACK INTO MINIVAN MARKET WITH \u201cINNOVATION FOR FAMILY\u201d MARKETING CAMPAIGN<\/h2>\n

\u2013 \u201cErrands\u201d Launch Commercial Highlights One-Touch Technology, Flexible Storage and Advanced Clean-Air Climate Control System \u2013<\/h5>\n

The 2011 Nissan Quest<\/a>, which arrived at Maryland Nissan<\/a> retailers last week, launches today with a 360-degree media campaign anchored by a new 30-second television spot titled \u201cErrands.\u201d The all-new Quest<\/a> is a boldly styled minivan designed to make life as a parent a little easier and put Nissan squarely back into the heart of the minivan market. The campaign also includes digital advertising, print, social and an iAd.<\/p>\n

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The television spot shows how the Quest helps a mom manage her hectic lifestyle with one-touch technology, permanent rear storage and an Advanced Climate Control System that works to detect and block outside odors while helping to reduce unwanted odors inside the spacious Quest interior. The commercial was created by TBWA Chiat\/Day and features the popular song \u201cMama Said\u201d by Beverly Lee, Doris Coley Jackson and Addie \u201cMicki\u201d Harris. It is scheduled to run on national and cable broadcast networks throughout February, as well as in select online environments.<\/p>\n

Nissan has also entered into a partnership with a new Disney animated film, \u201cMars Needs Moms,\u201d which premiers in early March. A main portion of this partnership includes a sweepstakes where consumers can win a new Nissan Quest or Disney prize packages. Other elements include co-branded Internet banners, inclusion of \u201cMars Needs Moms\u201d in Nissan\u2019s iAd, co-branded Disney web page and Radio Disney voiceover spots.<\/p>\n

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\u201cAs the new campaign demonstrates, Quest is about to tackle the toughest job on the planet: parenting. It\u2019s an entirely new take on the minivan \u2013 with bold styling, an extensive list of family-friendly innovations and amenities that families can enjoy together,\u201d said Jon Brancheau, vice president, Nissan Marketing. \u201cQuest provides the innovation to help make the impossible possible on a daily basis \u2013 just like parents do.\u201d
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About the 2011 Maryland Nissan Quest<\/strong><\/h3>\n

The new fourth-generation Quest<\/strong> marks Nissan\u2019s return to the minivan segment. Designed with purpose inside and out, the 2011 Quest<\/strong> offers functionality, unique styling and comfort for all occupants. The boldly styled Quest features one-touch sliding doors, quick release fold-flat 2nd and 3rd row seats, a permanent rear storage well, dual panel sliding moonroof and the Advanced Climate Control System. Standard Quest features include quick release fold-flat 2nd and 3rd row seats, always-available rear storage and Nissan Intelligent Key\u2122 with Push Button Ignition.<\/p>\n

The 2011 Nissan Quest <\/strong>is offered in four well-equipped models: S, SV, SL and LE. Each comes with a standard 260-horsepower 3.5-liter 24-valve DOHC V6 engine and Nissan\u2019s advanced Xtronic CVT\u2122 transmission.<\/p>\n

The new Quest has a Manufacturer\u2019s Suggested Retail Price* (MSRP) of $27,750 USD.<\/strong><\/p>\n

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ALL-NEW NISSAN QUEST POWERS BACK INTO MINIVAN MARKET WITH \u201cINNOVATION FOR FAMILY\u201d MARKETING CAMPAIGN \u2013 \u201cErrands\u201d Launch Commercial Highlights One-Touch Technology, Flexible Storage and Advanced Clean-Air Climate Control System \u2013 The 2011 Nissan Quest, which arrived at Maryland Nissan retailers last week, launches today with a 360-degree media campaign anchored by a new 30-second television […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/posts\/146"}],"collection":[{"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":0,"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/posts\/146\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/categories?post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/tags?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}