{"id":442,"date":"2011-07-16T17:14:06","date_gmt":"2011-07-16T21:14:06","guid":{"rendered":"http:\/\/www.fredericknissan.com\/blogs\/52\/?p=442"},"modified":"2011-07-16T17:14:06","modified_gmt":"2011-07-16T21:14:06","slug":"music-fans-help-get-nissan-juke-rocking","status":"publish","type":"post","link":"https:\/\/www.youngernissan.com\/blogs\/52\/uncategorized\/music-fans-help-get-nissan-juke-rocking\/","title":{"rendered":"MUSIC FANS HELP GET NISSAN JUKE ROCKING"},"content":{"rendered":"<p>\n<object width=\"460\" height=\"292\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/-x-OeihUTkc?version=3&amp;hl=en_US\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed type=\"application\/x-shockwave-flash\" width=\"460\" height=\"292\" src=\"http:\/\/www.youtube.com\/v\/-x-OeihUTkc?version=3&amp;hl=en_US\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object>\n<\/p>\n<p>Recently Nissan asked its fans on Facebook to choose the soundtrack to  its new TV commercial for the Nissan Juke. The idea is part of a wider  strategy to interact with customers in a fun and engaging way.<\/p>\n<p>Since the launch in 2010, <a href=\"http:\/\/www.fredericknissan.com\/maryland-nissan-juke.html\">Nissan Juke<\/a> has sold over 68,000 cars across  Europe and has a market share of 1.86% in B segment. Positioned as a car  that stimulates infectious energy within the urban space, Nissan Juke  has already made inroads into the music scene through the\u2018Juke Rocks&#8217;  campaign. So the idea of getting music fans to pick the advertising  soundtrack is a normal progression.<\/p>\n<p>More than 45,000 fans from over 14 countries voted for their favourite  from two final entries &#8211; a re-energised version of the current  soundtrack, &#8220;Twinkle Twinkle&#8221; performed by Fredrika Stahl, or a dynamic  electronic alternative called &#8220;Manners&#8221;. With just three days to  respond, the interactive application received a thousand hits and fans  picked the classic lullaby, which Nissan then re-mixed with a rising  star of the French electro scene, Data. The result can be seen and heard  in cinemas, on television and on You Tube at:  <a href=\"http:\/\/www.youtube.com\/nissanjuke\" target=\"_blank\">www.youtube.com\/nissanjuke<\/a>.<\/p>\n<p>Nissan&#8217;s commitment to music-loving Facebook fans includes an innovative  competition called Juke Rocks. Four European bands &#8211; Pony Pony Run Run  from France, The Pinker Tones from Spain, Germany&#8217;s Bakkushan and The  Visitors Attack from Italy &#8211; were challenged to perform three gigs in  three different city venues in three hours on the same night, creating  an urban music video or staging a flashmob gig.<\/p>\n<p>The video content was published on YouTube as well as on the Facebook  pages of Nissan and each of the four bands. Fans voted The Pinker Tones  as the most energetic band, and they will perform a special gig in  Barcelona on July 13 to celebrate. The campaign attracted more than  76,000 votes with 43,000 in favour of The Pinker Tones. Overall the  campaign resulted in more than 8 million video views.<\/p>\n<p>Laurent de la Cortardiere, Vice President of Nissan Europe said, &#8220;The  Nissan Juke experience is about engaging with customers in an unusual  way. Music gets us in tunewith the fans and allows them to become part  of the campaign.&#8221;Find out more about Nissan Juke, Fredrika Stahl (on tour in France throughout the summer) and Data on the following websites:<\/p>\n<p><a href=\"http:\/\/facebook.com\/NissanJukeOfficial\">Facebook.com\/NissanJukeOfficial<\/a><\/p>\n<p><a href=\"http:\/\/youtube.com\/nissanjukerocks\">Youtube.com\/nissanjukerocks<br \/>\n <\/a><br \/>\n <a href=\"http:\/\/fredrikastahl.com\/\">Fredrikastahl.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently Nissan asked its fans on Facebook to choose the soundtrack to its new TV commercial for the Nissan Juke. The idea is part of a wider strategy to interact with customers in a fun and engaging way. Since the launch in 2010, Nissan Juke has sold over 68,000 cars across Europe and has a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/posts\/442"}],"collection":[{"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":0,"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.youngernissan.com\/blogs\/52\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}