Younger Nissan of Frederick

Blog

Brett Michaels Promoting Nissan Commercial Vehicles

  • Nissan’s new marketing campaign “Tough Love”--including a music video and product demonstrations-- features rock icon Brett Michaels

  • Marketing efforts focus on one theme: "The tougher we test them, the more you love them"

  • The campaign is set at Nissan's Arizona Testing Center and highlights more than 6,600 durability tests; vehicles tested including the NV Passenger, NV200 Compact vans, and NV Cargo

  • The “Tough Love” video is a spinoff of ‘80s classic "Endless Love"; access the free download of the song at NissanToughLove.com

Nissan has brought on Brett Michaels to assist them in launching their new “Tough Love” marketing campaign. Aimed at promoting their commercial vans, the campaign utilizes both print and digital means to promote their durable vans on a range of social media and digital platforms, including Cars Direct, Auto Trader, Google, Fortune, Entrepreneur Inc., Bizo, KBB, Edmunds, and AOL.

The “Tough Love” campaign targets small business owners searching for durable, reliable, and efficient cargo and passenger vehicles. The theme line, “The tougher we test them, the more you love them,” aptly captures the rigorous tests these vans withstood. Testing procedures took place over the course of three months and included the vehicles being put through a salt spray tunnel, frame twister, shaker machine, rigorous brake tests, and a 140-degree heat chamber. Videos of each test are available for viewing at NissanNews.com.

"As one of the newest nameplates in the commercial vehicle segment, we want to bring attention to the operational efficiency of our innovative, durable Nissan NV Cargo, NV Passenger and NV200 Cargo vans – but do it in a way that gets business owners' attention," said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. "Bret Michaels, with his reputation as an enduring icon of rock, was not only a perfect fit for the vehicles, he was also a valued collaborator in developing the Tough Love campaign. With his entrepreneurial spirit, he understands the needs of small business owners for trucks you can depend on."

Brett Michaels took a strong interest in the testing process at the Arizona Testing Center in Stanfield, Arizona. In addition to filming the full-length feature music video which offers a new take on the 80’s classic “Endless Love,” Michaels showed his enthusiasm for cars and motorcycles by relating the durability tests to his own life. "Bret Michaels is a true hardcore car and motorcycle enthusiast and really took an interest in the entire development and testing process. He had a very organic understanding of the level of testing that takes place behind the secure walls of the test facility," said Diaz. "He also amazed us during filming by relating experiences from his life to the messages we're sharing about the durability testing of our lineup of Nissan commercial vehicles."

The campaign also highlights Nissan’s faith in their commercial vehicles. They increased the basic limited warranty on all 2014 NV Cargo Vans, NV Passenger Vans, and NV200 Compact Cargos from 3 years/100,000 miles to 5 years/100,000 miles, whichever comes first. The powertrain warranty was also increased to 5 years/100,000 miles. This is currently the best commercial van warranty in America.

"With this new campaign we really want to show buyers that Nissan builds a van that can keep up and never let the owners down, because when their vans are down, so are their businesses," added Diaz. "With Bret Michaels' help, we're showing that Nissan commercial vehicles are tested to perform. These are vehicles owners can depend on year in and year out, through all sorts of conditions."

The "Tough Love" marketing campaign was developed in conjunction with TBWA\Chiat\Day.

Nissan’s sales for commercial vehicles for 2014 is over 14,000, more than double the sales of the same period in 2013. All Nissan Commercial Vehicles are assembled in North America--Canton, Mississippi and Cuernavaca, Mexico.

Recommended Posts

Nissan Business & Fleet

You Don't Need 50 Work Trucks to Have a Fleet: Nissan Business & Fleet in Frederick, MD

When you hear " business fleet," it's easy to picture rows of identical work trucks parked outside a major company. Nissan takes a much broader view. In fact, Nissan considers a fleet to begin when a single business operates more than one vehicle, opening the door for smaller businesses to explore many of the advantages typically associated with commercial fleets. At Younger Nissan of Frederick, we can help local business owners explore the Nissan Business & Fleet program and find vehicles that make sense for the work they actually do. From a Nissan Frontier headed to job sites to a Rogue carrying a sales representative between appointments, Nissan offers solutions for businesses throughout Frederick, Germantown, Hagerstown, Gaithersburg, and the surrounding Maryland communities. You can start by browsing our New Nissan Inventory and checking our current New Vehicle Specials to see what's available. Your Business Might Already Have a Fleet Nissan divides its Business & Fleet customers into small and large fleets. Small fleets include 10 vehicles or fewer, while large fleets have more than 10 vehicles. That distinction matters for a local contractor with three trucks, a home healthcare company with several crossovers, or a catering business operating a handful of delivery vehicles. You don't have to run a massive corporation before it makes sense to start thinking about your vehicles as a fleet. Eligible small-fleet customers can work directly with a preferred local Nissan dealer and may have access to services and benefits such as roadside assistance, courtesy delivery, and unique sales incentives. Large fleet customers receive those benefits along with additional resources such as volume-based incentives, ship-through requests, and support from Nissan commercial sales managers specializing in larger fleets. Nissan Has Work Vehicles for More Than One Kind of Work Not every business needs a pickup truck. Nissan specifically identifies industries ranging from construction and carpentry to healthcare, homecare, catering, security, sales, and courier services as potential Business & Fleet customers. That's reflected in a lineup that includes trucks, SUVs, crossovers, and cars capable of filling very different roles. A Nissan Frontier can provide the towing, bed space, and capability a contractor needs. A Nissan Rogue can give a healthcare provider or sales professional passenger space and cargo flexibility without committing to a full-size vehicle. Smaller Nissan models can make sense for businesses where fuel efficiency, maneuverability, and frequent daily driving matter most. Many newer Nissan vehicles also offer NissanConnect, bringing compatible navigation, communication, security, and entertainment features together to help drivers stay connected while they're on the road. Build a Nissan Fleet Around the Job Sometimes the right vehicle still needs a few changes before it's truly ready for work. Nissan Business & Fleet customers can explore third-party upfit options designed around different commercial needs, giving businesses the opportunity to configure vehicles for the jobs they'll actually perform. Nissan also offers tools for visualizing custom vehicle graphics, allowing businesses to see how their company logo could look on a Nissan fleet vehicle. For a small business, adding branded vehicles can turn the equipment you're already using every day into another visible extension of your company. Eligible businesses may also have access to fleet incentives, special rates, tax incentives, and upfit allowances. Government and nonprofit organizations have additional opportunities through Nissan Business & Fleet, with local and state government entities and nonprofit organizations able to become fleet certified with just one vehicle. Know Your Buying Power Before Expanding Your Fleet Adding another business vehicle is an investment, so knowing what the numbers could look like before you shop can make the process much easier. Younger Nissan 's What's My Buying Power? Payment Explorer lets you estimate your purchasing power based on your desired monthly payment without a credit inquiry or Social Security number. You'll be able to view estimated buying power, account for the value of a trade-in, and bring your Payment Certificate to the dealership, potentially saving 30 minutes or more once you arrive. If you're replacing a current company vehicle, our Value Your Trade tool can also give you a better idea of what that vehicle could contribute toward your next purchase. Our Finance Center is available when you're ready to discuss the financing side in more detail, including support from our credit restoration specialists for customers working through less-than-perfect credit. Put Your Business on the Road with Younger Nissan of Frederick The most useful business vehicle isn't necessarily the biggest or most expensive one. It's the vehicle that reliably does what your business needs it to do every day. That's what makes Nissan Business & Fleet worth exploring for businesses of all sizes. From a couple of vehicles supporting a growing local operation to a fleet of more than 10 vehicles moving employees, equipment, or customers throughout the region, Nissan offers vehicles, incentives, customization opportunities, and dedicated support designed around commercial use. Visit Younger Nissan of Frederick at 7418 Grove Road, Frederick, MD 21704 to talk with our team about Nissan Business & Fleet eligibility and the vehicles that could fit your operation. You can also browse our New Nissan Inventory, check our New Vehicle Specials, Value Your Trade, or explore What's My Buying Power? online before your visit. We're proud to help businesses throughout Frederick, Germantown, Hagerstown, Gaithersburg, and beyond keep moving.

2026 Nissan Rogue Plug-In Hybrid Platinum AWD

Upgrade Your Drive with Monthly Offers at Younger Nissan

There's never been a better time to get behind the wheel of a new Nissan. At Younger Nissan, this month's offers feature exceptional financing and savings on a variety of popular cars, SUVs, and trucks, giving you more ways to drive home in the vehicle that fits your lifestyle. Whether you're looking for the efficiency of a sedan, the versatility of an SUV, or the capability of a pickup truck, you'll find outstanding value throughout the Nissan lineup. Featured Nissan Offers 2026 Nissan Rogue Plug-In Hybrid Platinum AWD Experience premium comfort, advanced technology, and electrified efficiency in the Nissan Rogue Plug-In Hybrid Platinum AWD. Finance for 0% APR for 60 months *2026 Nissan Rogue Plug-In Hybrid Platinum AWD $52,300 MSRP. Model Code 51216. VIN JA4T0MA96TZ029319. Stock#260254. 4 cylinder engine, 1-Speed Automatic transmission, 4D Sport Utility. *APR finance offer 0% for 60 months with approved credit through NMAC with tier 1 approval (720+ beacon score). $16.67 per month, per $1,000 financed. Not all will qualify. Must take delivery from retail stock. Prior sales excluded. Offer subject to change. Offer expires on 08/31/2026. 2026 Nissan Rogue Dark Armor AWD The Rogue Dark Armor AWD combines bold styling, intelligent all-wheel drive, and everyday versatility for drivers who want to stand out. Finance for 0% APR for 60 months *2026 Nissan Rogue Dark Armor AWD $37,875 MSRP. Model Code 28216. VIN 5N1BT3BB7TC868768. Stock#260375. 3 cylinder engine, CVT with Xtronic transmission, 4D Sport Utility. *APR finance offer 0% for 60 months with approved credit through NMAC with tier 1 approval (720+ beacon score). $16.67 per month, per $1,000 financed. Not all will qualify. Must take delivery from retail stock. Prior sales excluded. Offer subject to change. Offer expires on 08/31/2026. 2026 Nissan Murano Platinum AWD The Murano Platinum delivers refined luxury, premium comfort, and advanced safety features for every journey. Finance for 0% APR for 60 months *2026 Nissan Murano Platinum AWD $54,035 MSRP. Model Code 53416. VIN 5N1AZ3DS7TC131495. Stock#260334. 4 cylinder engine, 9-Speed Automatic transmission, 4D Sport Utility. *APR finance offer 0% for 60 months with approved credit through NMAC with tier 1 approval (720+ beacon score). $16.67 per month, per $1,000 financed. Not all will qualify. Must take delivery from retail stock. Prior sales excluded. Offer subject to change. Offer expires on 08/31/2026. 2026 Nissan Frontier SV 4WD Whether you're heading to the jobsite or exploring off the beaten path, the Frontier SV 4WD offers rugged capability and dependable performance. Finance for 0% APR for 60 months *2026 Nissan Frontier SV 4WD $43,685 MSRP. Model Code 32216. VIN 1N6ED1EK9TN677157. Stock#260373. 6 cylinder engine, 9-Speed Automatic with Overdrive transmission, 4D Crew Cab. *APR finance offer 0% for 60 months with approved credit through NMAC with tier 1 approval (720+ beacon score). $16.67 per month, per $1,000 financed. Not all will qualify. Must take delivery from retail stock. Prior sales excluded. Offer subject to change. Offer expires on 08/31/2026. 2026 Nissan Pathfinder Platinum 4WD With premium appointments, three-row seating, and confident capability, the Pathfinder Platinum is ready for family adventures of every kind. Finance for 0% APR for 60 months *2026 Nissan Pathfinder Platinum 4WD $55,430 MSRP. Model Code 52816. VIN 5N1DR3DK7TC277439. Stock#260374. 6 cylinder engine, 9-Speed Automatic transmission, 4D Sport Utility. *APR finance offer 0% for 60 months with approved credit through NMAC with tier 1 approval (720+ beacon score). $16.67 per month, per $1,000 financed. Not all will qualify. Must take delivery from retail stock. Prior sales excluded. Offer subject to change. Offer expires on 08/31/2026. 2026 Nissan Altima 2.5 SV FWD The Nissan Altima delivers modern styling, impressive fuel efficiency, and advanced driver-assist technology in a comfortable midsize sedan. Purchase for $28,281 (Was $31,100) *2026 Nissan Altima 2.5 SV FWD $31,100 MSRP. Model Code 13316. VIN 1N4BL4DV6TN331661. Stock#260360. 4 cylinder engine, CVT with Xtronic transmission, 4D Sedan. Not all will qualify. Must take delivery from retail stock. Prior sales excluded. Offer subject to change. Offer expires on 08/31/2026. 2026 Nissan Kicks S AWD Compact, efficient, and equipped with intelligent all-wheel drive, the Nissan Kicks is ready for everyday driving with confidence. Purchase for $24,811 (Was $26,185) *2026 Nissan Kicks S AWD $26,185 MSRP. Model Code 21016. VIN 3N8AP6BB3TL423751. Stock#260317. 4 cylinder engine, CVT with Xtronic transmission, 4D Sport Utility. Not all will qualify. Must take delivery from retail stock. Prior sales excluded. Offer subject to change. Offer expires on 08/31/2026. Find Your Next Nissan at Younger Nissan Whether you're interested in taking advantage of 0% APR financing or significant savings on select models, Younger Nissan is here to help you find the right vehicle at the right value. Our knowledgeable team is committed to providing a hassle-free shopping experience while helping you compare models, explore financing options, and schedule a test drive. Visit Younger Nissan today or browse our online inventory to discover these limited-time monthly offers before they're gone.

2027 Nissan Frontier Sport Edition in Frederick, MD

The 2027 Nissan Frontier Sport Is for Drivers Who Want the Fun Part Without the Full PRO-4X Price

Some truck shoppers know exactly what they want. They want four-wheel-drive confidence. They want all-terrain tires. They want a tougher look. They want a truck that feels ready for trails, gear, projects, and weekend plans. They just may not need every serious off-road feature that comes with a full PRO-4X. That is where the new 2027 Nissan Frontier Sport Edition gets interesting. Built from the popular SV grade and offered in 4x4 and 4x2 configurations, the Frontier Sport Edition brings PRO-4X-inspired attitude to more drivers with black off-road-style 17-inch wheels, Hankook Dynapro all-terrain tires, skid plate protection, LED fog lights, front accent lighting, black exterior details, and high-contrast yellow interior stitching. The Fast Lane Truck summed up the appeal well while reviewing the new trim, pointing out that plenty of drivers want a four-wheel-drive Frontier but may not want to pay for every extra feature on the PRO-4X. For shoppers who plan to build their truck their own way, the Sport Edition feels like a very smart starting point. At Younger Nissan in Frederick, MD, the 2027 Nissan Frontier Sport Edition gives truck shoppers another way to get the look, capability, and personality they want without automatically jumping to the top off-road trim. Why the New 2027 Nissan Frontier Sport Edition Feels Like the Sweet Spot The Frontier Sport Edition makes sense because not every truck owner uses their pickup the same way. Some drivers want the fully loaded off-road setup from the factory. Others want a truck with solid bones, useful upgrades, and enough room left in the budget to personalize it later. The Frontier Sport Edition leans into that second group. The Fast Lane Truck creators noticed the same thing, describing the Sport as a more affordable way to get into a capable Frontier with some of the attitude and hardware people like from the PRO-4X. That matters for drivers who want all-terrain tires, four-wheel-drive availability, rugged styling, and real truck usefulness without paying for features they may not personally need. The 2027 Frontier Sport Has the Details People Actually Notice Some appearance packages barely change the personality of a truck. This one does! The Sport Edition adds a blacked-out lower front fascia, grille, mirrors, unique badging, 17-inch off-road-style wheels, and those high-contrast yellow accents inside and out. The YouTube review called out the yellow stitching, Sport badging, and interior texture changes because those details make the truck feel more special without turning it into something overdone. When a truck is part daily driver, part weekend escape plan, part personal project, it helps when it feels like it has some character before you even start modifying it. All-Terrain Tires Change the Personality of the Frontier SV The all-terrain tires may be one of the biggest reasons the Sport Edition works. Nissan added 265/70R17 Hankook Dynapro all-terrain tires to give SV buyers more confidence when the pavement ends. That means drivers who head to campsites, trailheads, job sites, fishing spots, or rougher back roads can get more useful tire capability directly from the dealership. The Fast Lane Truck reviewers also pointed out that these are tires they have dealt with before and generally liked. For a truck positioned below the PRO-4X, that kind of real-world usefulness gives the Sport Edition more credibility than styling alone ever could. The Frontier Sport Still Starts With a Real Truck The Sport Edition may be new, but the foundation is familiar. Every 2027 Nissan Frontier comes powered by a direct-injected 3.8-liter V6 engine rated at 310 horsepower and 281 lb-ft of torque. When properly equipped, Frontier can tow up to 7,150 pounds, giving drivers real capability for trailers, small boats, equipment, and weekend toys. The Fast Lane Truck review also called out the Frontier’s approachable bed height, bed liner, tie-downs, hitch wiring, and everyday usability. Those are the kinds of things truck owners notice because they affect how easy the truck is to live with, not just how it looks in photos. Safety and Tech That Keep the Frontier From Feeling Bare-Bones A more affordable off-road-inspired truck should not feel stripped down where it counts. The 2027 Frontier includes standard driver-assistance technologies like Lane Departure Warning, Blind Spot Warning, Rear Cross Traffic Alert, Rear Parking Sensors, High Beam Assist, and Intelligent Cruise Control. SV and PRO grades also offer wireless Apple CarPlay and Android Auto, along with an available 12.3-inch touchscreen. That combination gives the Frontier Sport Edition a useful balance. It still feels straightforward and truck-like, but it does not feel stuck in the past. Why the 2027 Nissan Frontier Sport Edition Could Hit the Right Nerve The Frontier Sport Edition feels built for a very specific kind of buyer. Someone who wants capability but does not want to overbuy. Someone who likes the PRO-4X look but wants to leave room for their own upgrades. Someone who uses their truck for work, hobbies, trails, errands, and everything that tends to happen between Monday morning and Sunday night. It gives more drivers a way into the Frontier personality without forcing them into the most expensive version of it. Talk with Younger Nissan at 7418 Grove Road in Frederick, MD, to learn more about the 2027 Nissan Frontier Sport Edition as arrival timing and pricing details become available. The Frontier Sport Edition does not feel like a watered-down PRO-4X. It feels like Nissan noticed how real truck people actually shop, then gave them a better place to start.