Younger Nissan of Frederick will be releasing a Research & Review Page on the 2015 Nissan Frontier® for our customers from Frederick, Germantown, Hagerstown and Rockville, MD. This page will provide an in-depth look into this new model. You will find information on vehicle specifics such as trim level options, EPA estimates, standard and available features, powertrain capabilities and everything else you may want to know. We’ll let you know on this blog, as soon as it is released.
FREDERICK, MD – Recently, Younger Nissan presented Frederick Memorial Hospital (FMH) with a $5,000 check establishing them as one of the newest members of the FMH Corporate Honor Roll. “At Younger Auto Group we know the importance of being involved in the communities where we have dealerships. Our involvement in the FMH Corporate Honor Roll in support of the new cancer institute made perfect sense," stated Brandon Younger, President, Younger Auto Group. “We are delighted to have Younger Nissan as our newest Corporate Honor Roll member. Younger’s contribution demonstrates the fact that they are great corporate citizens, and we thank them for their commitment to FMH and our community," stated Ken Coffey, FMH V.P. & Chief Development Officer. The FMH Business & Industry Committee founded the FMH Corporate Honor Roll to provide financial support for FMH's strategic capital goals. The Corporate Honor Roll roster includes a diverse group of more than 55 local businesses, organizations and foundations dedicated to helping FMH fulfill its commitment to serving the health care needs of our community. For more information or to schedule an interview, please contact Ken Coffey, II – V.P. & Chief Development Officer. Ken can be reached at 240-566-3478 or kcoffey@fmh.org
Nissan Driver Michael Caruso recently interviewed Two-Time Australian Rally Champion George Fury to celebrate the 30th anniversary of Nissan and Norton’s first appearance at the Bathurst 1000. To see the full interview check out the above video.
August was a great month for Nissan Group. 125,224 units were sold in the month. Even better, this was an increase year-over-year in sales. August Sales Highlights Were: Rogue® sales were the best of any month in the history of the vehicle. LEAF® set an all time monthly record with a total of 3,186 sales Altima® sales were great with a 3.8 percent increase over last year. Versa® sales went up 46.4 percent to 14,630 units sold Sentra® sales came to a total of 17,172, an increase of 36.3 percent At Younger Nissan of Frederick, we believe in keeping all of our customers from Frederick, Hagerstown, Germantown and Rockville, MD informed on the latest news on Nissan brand vehicles. If you want to learn about new models, events and more, this blog is a great resource for you.
President and CEO of Nissan Motor Co., Ltd. Carlos Ghosn has announced that Philippe Klein will be the new chief planning officer and a member of the company’s Executive Committee. This will happen as of September 15, 2014 following approval by the company’s Board of Directors. Klein previously was a member of the Renault Executive Committee as the head of Product Planning, Programs and served as their executive vice president. Because Renault and Nissan have formed their alliance, Klein has received three assignments with Nissan. Between the years of 1999 to 2003, he was a Nissan vice president in charge of the CEO Office. He then returned to Renault for five years, and returned in 2007 as a Nissan senior vice president in charge of the CEO and COO offices and Corporate Administration. He remained with Nissan through most of 2008 and then went back to Renault to lead the Product Planning, Programs there. "Philippe Klein will make a significant contribution to Nissan," said Ghosn. "He brings considerable engineering and product management expertise to Nissan as well as a deep knowledge of and a long experience in the industry and in the Alliance."
As the college football season begins again, Nissan and ESPN are bringing back their popular Nissan Heisman House campaign for for a fourth year. This unique and entertaining campaign depicts a fraternity house atmosphere where 11 Heisman Trophy winners all live together. The various videos for this campaign depict the winners in humorous situations as they hang out around the house and try to partake in a friendly game of touch football. As part of the campaign, fans will also be able to participate with an interactive website, www.NissanHeismanHouse.com where they will be able to vote for their favorite 2014 Heisman candidate and take a virtual tour of the house. There will also be a Heisman House Tour making its way to various college campus during the duration of the college football season. "Nissan's Heisman House brings to life a fantasy for most college football fans – just hanging out with some of the best college football players that ever played the game," said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. "Not only is it great to join ESPN in bringing a little more fun and excitement to games this fall, Nissan is particularly proud to play a role in some of the rewarding work of the Heisman Trust."
Nissan has opened a new satellite design studio in Rio De Janeiro. It will serve as part of their overall strategy of providing country specific flavor to their vehicles and fostering a business wide culture of international collaboration. The studio is based out of a major market for Nissan products, Brazil. It will contribute to research into materials, interior design and exterior design; and draw from the local area’s vibrant culture. . Nissan’s products are unique because they not only draw inspiration from country specific markets, but they also are part of a melting pot of designs from other places across the globe. This new office will be a welcome effort to the company’s effort to create innovative looking and fun to drive vehicles that combine designs from all over the planet.
Younger Nissan of Frederick will be releasing a Research & Review page on the 2015 Altima for our customers who live around Frederick, Germantown, Hagerstown and Rockville, MD. The goal of the Research & Review page is to give our customers who are interested in this new model an in depth explanation of this new model, before they come in to see us. If you would like to learn more about the standard safety features, technologies, MPG and more, for the 2015 Nissan Altima keep checking this blog. We will announce here when you can see the page on our website.
Innovation and excitement--that is the mantra of the new innovative partnership between Nissan and the UEFA Champions League which launched earlier this week in support of its Engineers of Excitement program. The focus of the recent partnership is the 2014 UEFA Super Cup, a football match between Spanish teams Real Madrid CF and Sevilla FC which will take place in Cardiff City Stadium. Nissan hopes to garner excitement--both on and off the football field--in order to enhance the experience for Europe’s premier club football competition. Popular athletes, including Andrès Iniesta, Thiago Silva, and Paris Saint-Germain, will serve as ambassadors for Nissan’s UEFA Champions League activity. They will play an important role in Nissan’s global advertising campaign which will premier in August. "The UEFA Super Cup represents Nissan's first official UEFA partnership experience, and we're very excited to be involved with this prestigious match," said Bastien Schupp, Vice President, Marketing, Nissan Europe. "Innovation that Excites is what Nissan stands for, and our partnership with UEFA will see a collaborative effort which will push the boundaries to create real innovation and continued excitement for fans across the globe." This partnership has enabled the UEFA and Nissan to provide free tickets to local youth sports groups-about 600 kids from South Wales who otherwise would likely not have been able to see the game. In addition, one lucky family will be invited to watch the teams take part in their training session before the big match in Cardiff City. Nissan has also provided three Qashqai crossover vehicles, which have been in convoy since early August. Prior to the Super Cup, the convoy made a 12 day tour of many Welsh towns--Lianelli, Newport, Wrexham, Bangor CIty, Aberystwyth, and Cardiff. The vehicles housed many league trophies, which were shared with fan in anticipation of one of the biggest events on the European football calendar. Nissan has also had a big presence in the official Fan Zone in The Hayes in anticipation of the match. For the three days leading up to the game, Nissan displayed two of its most innovative vehicles, the LEAF and the NISMO LEAF RC, alongside a driving simulator that the general public could use. Nissan will continue to be the official global automotive sponsor of the UEFA Super Cup and Champions League from this season, 2014-15 through the end of the 2017-18 season. This partnership will entail providing the league with a variety of its products and services for its events. This partnership represents Nissan’s continued dedication to global sports. Nissan is also a proud sponsor of the following sporting events: Rio 2016 Olympic and Paralympic Games, Olympic Team Brazil, Africa Cup of Nations, and many more.
Take a look as Altima V8 Supercar driver Todd Kelly discusses the process of creating this vehicle with the original VK56 engine seen in the Nissan Patrol SUV from the Australian Market. "One of the things that took us by surprise with the Nissan VK56 engine was how quick we got on top of the teething problems and how reliable the engine actually is," said Kelly. "This engine in the race car only revs to 7500, but it's just screaming out to rev to eight and a half or 9000 revs, and that did surprise me how robust it is because we are talking about a road car-based engine versus an engine that has been developed for motorsport for 25 years. It'll do two or three times as many Ks between rebuilds as what we used to get out of our engines, so (it's) extremely reliable. We have a chassis from a Nissan Altima on it that you can go into a showroom and buy, and you can look right next to the Altima at the Nissan Patrol and see the engine that's in our race car as well. So the amount of DNA that we've got in our race car out of a showroom is massive."
Nissan saw a record July with sales of 121,452 units across the Nissan and Infiniti brands and an increase of 11.4 percent. Nissan Division alone sold 112,914 units--a 11.5 percent increase. Sales of the Nissan LEAF saw a 62 percent increase with the sale of 3,019 units--a record July. The Versa subcompact also had a successful month with the sale of 15,630 units. Rogue continues to be successful with the sale of 15,630 units. Sentra saw a 53.7 percent increase in July with the sale of 17,579 units. Finally, the brand’s commercial vehicles, including the NV Cargo, NV200, and NV Passenger Vans saw a 79.3 percent increase in July.
Nissan’s new marketing campaign “Tough Love”--including a music video and product demonstrations-- features rock icon Brett Michaels Marketing efforts focus on one theme: "The tougher we test them, the more you love them" The campaign is set at Nissan's Arizona Testing Center and highlights more than 6,600 durability tests; vehicles tested including the NV Passenger, NV200 Compact vans, and NV Cargo The “Tough Love” video is a spinoff of ‘80s classic "Endless Love"; access the free download of the song at NissanToughLove.com Nissan has brought on Brett Michaels to assist them in launching their new “Tough Love” marketing campaign. Aimed at promoting their commercial vans, the campaign utilizes both print and digital means to promote their durable vans on a range of social media and digital platforms, including Cars Direct, Auto Trader, Google, Fortune, Entrepreneur Inc., Bizo, KBB, Edmunds, and AOL. The “Tough Love” campaign targets small business owners searching for durable, reliable, and efficient cargo and passenger vehicles. The theme line, “The tougher we test them, the more you love them,” aptly captures the rigorous tests these vans withstood. Testing procedures took place over the course of three months and included the vehicles being put through a salt spray tunnel, frame twister, shaker machine, rigorous brake tests, and a 140-degree heat chamber. Videos of each test are available for viewing at NissanNews.com. "As one of the newest nameplates in the commercial vehicle segment, we want to bring attention to the operational efficiency of our innovative, durable Nissan NV Cargo, NV Passenger and NV200 Cargo vans – but do it in a way that gets business owners' attention," said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. "Bret Michaels, with his reputation as an enduring icon of rock, was not only a perfect fit for the vehicles, he was also a valued collaborator in developing the Tough Love campaign. With his entrepreneurial spirit, he understands the needs of small business owners for trucks you can depend on." Brett Michaels took a strong interest in the testing process at the Arizona Testing Center in Stanfield, Arizona. In addition to filming the full-length feature music video which offers a new take on the 80’s classic “Endless Love,” Michaels showed his enthusiasm for cars and motorcycles by relating the durability tests to his own life. "Bret Michaels is a true hardcore car and motorcycle enthusiast and really took an interest in the entire development and testing process. He had a very organic understanding of the level of testing that takes place behind the secure walls of the test facility," said Diaz. "He also amazed us during filming by relating experiences from his life to the messages we're sharing about the durability testing of our lineup of Nissan commercial vehicles." The campaign also highlights Nissan’s faith in their commercial vehicles. They increased the basic limited warranty on all 2014 NV Cargo Vans, NV Passenger Vans, and NV200 Compact Cargos from 3 years/100,000 miles to 5 years/100,000 miles, whichever comes first. The powertrain warranty was also increased to 5 years/100,000 miles. This is currently the best commercial van warranty in America. "With this new campaign we really want to show buyers that Nissan builds a van that can keep up and never let the owners down, because when their vans are down, so are their businesses," added Diaz. "With Bret Michaels' help, we're showing that Nissan commercial vehicles are tested to perform. These are vehicles owners can depend on year in and year out, through all sorts of conditions." The "Tough Love" marketing campaign was developed in conjunction with TBWA\Chiat\Day. Nissan’s sales for commercial vehicles for 2014 is over 14,000, more than double the sales of the same period in 2013. All Nissan Commercial Vehicles are assembled in North America--Canton, Mississippi and Cuernavaca, Mexico.
