Nissan is moving more and more into the digital age, and has taken one of their biggest steps so far with the release of a new Interactive Brochure Hub app. This new no-charge app is available for iOS and Android device tablets and it allows consumers to learn detailed information about new Nissan vehicles. This new app was developed in response to the growing trend of consumers shopping for new vehicle on their mobile devices. In fact, the J.D. Power 2012-2015 New Auto Shopper Study found that over half of consumers use a mobile device when researching a new vehicle that they are interested in purchasing. With their new app, Nissan is bringing their entire lineup to a platform that is more cohesive to the trend of today’s shoppers.
“Millennials especially are moving away from desktop computers to tablets and smartphones exclusively to connect online,” said Jeremy Tucker, vice president, Marketing Communications & Media at Nissan North America. “This new app helps us be wherever the buyers are, with the information they need to make informed purchase decisions.”
Not only does this app bring the details and visual beauty of a brochure to a mobile platform but it also breaks down the shopping process into “Why” and “Which”. In the “Why” Section shoppers can read through the full story of the vehicle’s development to learn why this model is a top choice. In the “Which” section, the app breaks down the vehicle with information such as color and interior options, trim levels, available packages and accessories and more.
You can download the new app to your mobile device today from www.nissanusa.com/request-brochure. Check it out today and then stop by and see us here at Younger Nissan of Frederick to learn more about any of the vehicles that are of interest to you. We will be happy to set you up with a test drive and answer any questions that you may have.
Whited, Jeannie. “Nissan Launches Interactive Brochure Hub App.” Nissan Online Newsroom. N.p., 8 Dec. 2015. Web. <http://nissannews.com/en-US/nissan/usa/releases/nissan-launches-interactive-brochure-hub-app>.
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