Maroon5 frontman and judge on ABC’s “The Voice” Adam Levine recently led the movement for the first official “Red Band Day” along with Nissan Motor Company. The entire concept of this day was to encourage drivers to stop texting while driving and bring awareness to the danger this behavior causes. Statistics from the U.S. Department of Transportation indicate that each year cell phone use by drivers cause 1.6 million crashes.
“The statistics are alarming. According to the University of Michigan Transportation Research Institute, a quarter of teens respond to a text message once or more every time they drive. Twenty percent of teens and 10 percent of parents admit that they have extended, multi-message text conversations while driving,” said Jeremy Tucker, vice president, Marketing, Nissan North America, Inc. “Together with Adam Levine, Nissan encourages drivers to put the phone down and get where they are going safely. A ‘Red Thumb Reminder’ may seem insignificant. However, every time you see it, it reminds you to not text and drive.”
“Red Thumb Day” was celebrated with small red bands that drivers wore on their thumbs serving as a reminder to not text and drive and advertising to other drivers and passengers that they were supporting this important initiative. The idea for this new movement was inspired by the “Red Thumb Reminder” program launched by EVB Advertising’s Steve Babcock.
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