Younger Nissan of Frederick

Dec 16, 2014

Younger Nissan

Drawings completed by children of workers from Nissan Brazil were recently turned into Concept Car sketches by Nissan Design America Rio (NDA-R). Back in October, the children created drawings depicting their idea of what future cars will look like as part of the ā€œAutomobile of the Futureā€ created for Nissan Brazilā€™s Children’s Day. Once completed, the drawings were then judged by NDA-R.

A total of four drawings were chosen by the team, three winners for the best design and one honorable mention for a drawing that addressed the planetā€™s sustainability, one of nissanā€™s core platforms. The team then created actual concept car sketches inspired by these four winning drawings.

The children whose drawings were chosen include:

  • Karine, a five-year old daughter of a worker from Resende Industrial Complex
  • Sophya, a 10-year old daughter of a worker from Resende Industrial Complex
  • Gabriela, a nine-year old daughter of a worker from Resende Industrial Complex
  • NathaĢlia (honorable mention), a 10-year old daughter of a worker from SaĢƒo JoseĢ dos Pinhais’ Unity

“The joy of working with children is the opportunity to deal with freedom from all restrictions,” said Robert Bauer, designer-in-chief of Nissan Design America Rio (NDA-R). “There are no limits when it comes to the kids’ imagination. As professional designers, we can see through the imagination of a child and realize what is possible. Kids allow themselves to draw anything and change the perspective. They don’t think outside the box because they don’t have this ‘box.’ There is something refreshing in working with the kids ā€“ the joy of life and their sharp sense of recreating the world are very inspiring. In all the drawings recreated in our studio, we noticed a concern with people, the environment and its preservation. It was wonderful to share our studio with them because they are our future, and they create worlds adults could never imagine. It is an experience that brings us energy and makes us rethink our concepts.”