In the most recent Best Global Brands Study by Interbrand, Nissan has risen from 49th place to 43rd place in just a year on a list of rising brands. They were also recognized as being the 4th fastest growing brand and the fastest growing automotive brand.
Not only is this a great achievement for the company, it also shows that Nissan’s continuing efforts to drive solid business results by increasing brand visibility are paying off. Nissan has been more proactive in building excitement for the brand, its vehicles, and its futuristic technologies like ProPilot.
“Brand Power has been a consistent focus across the company for the last five years and it is very encouraging that all our efforts continue to be recognized by this influential brand ranking,” said Roel de Vries, corporate vice president and the global head of marketing and brand strategy for Nissan. “The fact that we remain the fastest growing automotive brand is also further proof that the story around our products and our vision for the future of driving is continuing to resonate.”
Interbrand has cited several reasons for this year’s ranking, including:
- Creating a modern new expression of the brand
- Maintaining a strong commitment to customer satisfaction
- Launching innovative new products
- Forging new partnerships
- Long-term vision for increasing brand awareness
“Nissan Once Again Recognized as One of the World’s Top Brands.” Nissan Online Newsroom. Nissan, 6 Oct. 2016. Web. 06 Oct. 2016.
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