Nissan has opened a new satellite design studio in Rio De Janeiro. It will serve as part of their overall strategy of providing country specific flavor to their vehicles and fostering a business wide culture of international collaboration.
The studio is based out of a major market for Nissan products, Brazil. It will contribute to research into materials, interior design and exterior design; and draw from the local area’s vibrant culture. .
Nissan’s products are unique because they not only draw inspiration from country specific markets, but they also are part of a melting pot of designs from other places across the globe. This new office will be a welcome effort to the company’s effort to create innovative looking and fun to drive vehicles that combine designs from all over the planet.
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