A new 90 sec Nissan advertisement honoring families was released during the Super Bowl this past Sunday. The spot was created as a tribute to families while also offering a nod to Nissan Racing. The ad shows the story a family of three that begins the day their son is born. Throughout the years, the dad/husband, who is a driver for Nissan Racing, is shown being forced to spend a lot of time away from home as he is on the road attending various competitions. There is a constant struggle seen between the two parents to try and keep their family strong and a top priority while also balancing their obligations to their careers, a struggle that is all-too familiar to nearly every parent.
“The spot depicts a journey that moms, dads and children face in trying to make family a priority while striving to balance work demands. Like many women and men in America, our dad cherishes the time he spends with his family, but the requirements of his job continually call him away,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America. “But as we see, both parents share equally in the courage, hard work and sacrifice required to keep the family strong as they raise their son.”
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