Nissan Heisman House Returns to ESPN
As the college football season begins again, Nissan and ESPN are bringing back their popular Nissan Heisman House campaign for for a fourth year. This unique and entertaining campaign depicts a fraternity house atmosphere where 11 Heisman Trophy winners all live together. The various videos for this campaign depict the winners in humorous situations as they hang out around the house and try to partake in a friendly game of touch football.
As part of the campaign, fans will also be able to participate with an interactive website, www.NissanHeismanHouse.com where they will be able to vote for their favorite 2014 Heisman candidate and take a virtual tour of the house. There will also be a Heisman House Tour making its way to various college campus during the duration of the college football season.
“Nissan’s Heisman House brings to life a fantasy for most college football fans – just hanging out with some of the best college football players that ever played the game,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. “Not only is it great to join ESPN in bringing a little more fun and excitement to games this fall, Nissan is particularly proud to play a role in some of the rewarding work of the Heisman Trust.”
Nissan has opened a new satellite design studio in Rio De Janeiro. It will serve as part of their overall strategy of providing country specific flavor to their vehicles and fostering a business wide culture of international collaboration.
The studio is based out of a major market for Nissan products, Brazil. It will contribute to research into materials, interior design and exterior design; and draw from the local area’s vibrant culture. .
Nissan’s products are unique because they not only draw inspiration from country specific markets, but they also are part of a melting pot of designs from other places across the globe. This new office will be a welcome effort to the company’s effort to create innovative looking and fun to drive vehicles that combine designs from all over the planet.
Coming Soon – 2015 Altima Research & Review Page
Younger Nissan of Frederick will be releasing a Research & Review page on the 2015 Altima for our customers who live around Frederick, Germantown, Hagerstown and Rockville, MD. The goal of the Research & Review page is to give our customers who are interested in this new model an in depth explanation of this new model, before they come in to see us. If you would like to learn more about the standard safety features, technologies, MPG and more, for the 2015 Nissan Altima keep checking this blog. We will announce here when you can see the page on our website.
Nissan and UEFA Super Cup Team Up
Innovation and excitement–that is the mantra of the new innovative partnership between Nissan and the UEFA Champions League which launched earlier this week in support of its Engineers of Excitement program. The focus of the recent partnership is the 2014 UEFA Super Cup, a football match between Spanish teams Real Madrid CF and Sevilla FC which will take place in Cardiff City Stadium. Nissan hopes to garner excitement–both on and off the football field–in order to enhance the experience for Europe’s premier club football competition.
Popular athletes, including Andrès Iniesta, Thiago Silva, and Paris Saint-Germain, will serve as ambassadors for Nissan’s UEFA Champions League activity. They will play an important role in Nissan’s global advertising campaign which will premier in August.
“The UEFA Super Cup represents Nissan’s first official UEFA partnership experience, and we’re very excited to be involved with this prestigious match,” said Bastien Schupp, Vice President, Marketing, Nissan Europe. “Innovation that Excites is what Nissan stands for, and our partnership with UEFA will see a collaborative effort which will push the boundaries to create real innovation and continued excitement for fans across the globe.”
This partnership has enabled the UEFA and Nissan to provide free tickets to local youth sports groups-about 600 kids from South Wales who otherwise would likely not have been able to see the game. In addition, one lucky family will be invited to watch the teams take part in their training session before the big match in Cardiff City.
Nissan has also provided three Qashqai crossover vehicles, which have been in convoy since early August. Prior to the Super Cup, the convoy made a 12 day tour of many Welsh towns–Lianelli, Newport, Wrexham, Bangor CIty, Aberystwyth, and Cardiff. The vehicles housed many league trophies, which were shared with fan in anticipation of one of the biggest events on the European football calendar.
Nissan has also had a big presence in the official Fan Zone in The Hayes in anticipation of the match. For the three days leading up to the game, Nissan displayed two of its most innovative vehicles, the LEAF and the NISMO LEAF RC, alongside a driving simulator that the general public could use.
Nissan will continue to be the official global automotive sponsor of the UEFA Super Cup and Champions League from this season, 2014-15 through the end of the 2017-18 season. This partnership will entail providing the league with a variety of its products and services for its events.
This partnership represents Nissan’s continued dedication to global sports. Nissan is also a proud sponsor of the following sporting events: Rio 2016 Olympic and Paralympic Games, Olympic Team Brazil, Africa Cup of Nations, and many more.
The Nissan Altima V8 Supercar
Take a look as Altima V8 Supercar driver Todd Kelly discusses the process of creating this vehicle with the original VK56 engine seen in the Nissan Patrol SUV from the Australian Market.
“One of the things that took us by surprise with the Nissan VK56 engine was how quick we got on top of the teething problems and how reliable the engine actually is,” said Kelly. “This engine in the race car only revs to 7500, but it’s just screaming out to rev to eight and a half or 9000 revs, and that did surprise me how robust it is because we are talking about a road car-based engine versus an engine that has been developed for motorsport for 25 years. It’ll do two or three times as many Ks between rebuilds as what we used to get out of our engines, so (it’s) extremely reliable. We have a chassis from a Nissan Altima on it that you can go into a showroom and buy, and you can look right next to the Altima at the Nissan Patrol and see the engine that’s in our race car as well. So the amount of DNA that we’ve got in our race car out of a showroom is massive.”
Nissan Saw Record July Sales
Nissan saw a record July with sales of 121,452 units across the Nissan and Infiniti brands and an increase of 11.4 percent. Nissan Division alone sold 112,914 units–a 11.5 percent increase. Sales of the Nissan LEAF saw a 62 percent increase with the sale of 3,019 units–a record July. The Versa subcompact also had a successful month with the sale of 15,630 units. Rogue continues to be successful with the sale of 15,630 units. Sentra saw a 53.7 percent increase in July with the sale of 17,579 units. Finally, the brand’s commercial vehicles, including the NV Cargo, NV200, and NV Passenger Vans saw a 79.3 percent increase in July.
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Nissan’s new marketing campaign “Tough Love”–including a music video and product demonstrations– features rock icon Brett Michaels
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Marketing efforts focus on one theme: “The tougher we test them, the more you love them”
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The campaign is set at Nissan’s Arizona Testing Center and highlights more than 6,600 durability tests; vehicles tested including the NV Passenger, NV200 Compact vans, and NV Cargo
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The “Tough Love” video is a spinoff of ‘80s classic “Endless Love”; access the free download of the song at NissanToughLove.com
Nissan has brought on Brett Michaels to assist them in launching their new “Tough Love” marketing campaign. Aimed at promoting their commercial vans, the campaign utilizes both print and digital means to promote their durable vans on a range of social media and digital platforms, including Cars Direct, Auto Trader, Google, Fortune, Entrepreneur Inc., Bizo, KBB, Edmunds, and AOL.
The “Tough Love” campaign targets small business owners searching for durable, reliable, and efficient cargo and passenger vehicles. The theme line, “The tougher we test them, the more you love them,” aptly captures the rigorous tests these vans withstood. Testing procedures took place over the course of three months and included the vehicles being put through a salt spray tunnel, frame twister, shaker machine, rigorous brake tests, and a 140-degree heat chamber. Videos of each test are available for viewing at NissanNews.com.
“As one of the newest nameplates in the commercial vehicle segment, we want to bring attention to the operational efficiency of our innovative, durable Nissan NV Cargo, NV Passenger and NV200 Cargo vans – but do it in a way that gets business owners’ attention,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. “Bret Michaels, with his reputation as an enduring icon of rock, was not only a perfect fit for the vehicles, he was also a valued collaborator in developing the Tough Love campaign. With his entrepreneurial spirit, he understands the needs of small business owners for trucks you can depend on.”
Brett Michaels took a strong interest in the testing process at the Arizona Testing Center in Stanfield, Arizona. In addition to filming the full-length feature music video which offers a new take on the 80’s classic “Endless Love,” Michaels showed his enthusiasm for cars and motorcycles by relating the durability tests to his own life. “Bret Michaels is a true hardcore car and motorcycle enthusiast and really took an interest in the entire development and testing process. He had a very organic understanding of the level of testing that takes place behind the secure walls of the test facility,” said Diaz. “He also amazed us during filming by relating experiences from his life to the messages we’re sharing about the durability testing of our lineup of Nissan commercial vehicles.”
The campaign also highlights Nissan’s faith in their commercial vehicles. They increased the basic limited warranty on all 2014 NV Cargo Vans, NV Passenger Vans, and NV200 Compact Cargos from 3 years/100,000 miles to 5 years/100,000 miles, whichever comes first. The powertrain warranty was also increased to 5 years/100,000 miles. This is currently the best commercial van warranty in America.
“With this new campaign we really want to show buyers that Nissan builds a van that can keep up and never let the owners down, because when their vans are down, so are their businesses,” added Diaz. “With Bret Michaels’ help, we’re showing that Nissan commercial vehicles are tested to perform. These are vehicles owners can depend on year in and year out, through all sorts of conditions.”
The “Tough Love” marketing campaign was developed in conjunction with TBWA\Chiat\Day.
Nissan’s sales for commercial vehicles for 2014 is over 14,000, more than double the sales of the same period in 2013. All Nissan Commercial Vehicles are assembled in North America–Canton, Mississippi and Cuernavaca, Mexico.
Over three years ago an earthquake coupled with a tsunami devastated northeastern Japan. Since then media coverage and aid have dissipated, but locals are still in need of assistance. In order to help, Nissan and Habitat for Humanity have collaborated.
Over 100 Nissan employees in Japan applied to volunteer on the Habitat project that only had 20 available spots. “When you actually visit a place like this, you realize that many still need support. It is important not to forget this, and keep up our support activities,” said Takeshi Matsunaga, a 21-year company veteran.
Volunteers were driven by their desire to help and learn. In just one days the group was able to fill cracks, replace frayed floorboards and make the home of a 67-year-old widow and overall better place to live.
2012 Nissan NV Pictures
Introduced in mid-2011 as a 2012 model, the Nissan NV is available in three innovative versions, NV1500, NV2500 HD and NV3500 HD, and in two roof configurations – Standard Roof and High Roof.
Powering the rear-wheel drive Nissan NV is a choice of two powerful yet fuel-efficient engines – a 4.0-liter V6 and 5.6-liter V8. Both will be mated to a standard 5-speed automatic transmission.
First and foremost a tough workhorse, the Nissan NV provides exceptional utility, thanks to a long, wide cargo floor, square-top wheelwell housings and nearly vertical sidewalls. Along with maximizing cargo space, the sidewalls accommodate aftermarket storage systems without excessive modification. The cargo area also features a full-length inner panel to prevent cargo from denting the vehicle’s outer skin (SV models). There are also multiple integrated reinforced attachment points for mounting customization equipment.
Key highlights of the 2012 Nissan NV include:
• Body-on-frame construction
• Choice of Standard Roof or High Roof body
• Strong masculine styling with iconic Nissan signature front end design
• Long hood for easy engine compartment access and serviceability
• Large side panels for advertising or business signage
• Large, wide-opening front and rear doors, sliding passenger-side door
• Engine-speed-sensitive hydraulic re-circulating ball steering system
• Heavy-duty 4-wheel disc brakes with 14.30inch front/14.1-inch rear rotors and 4-wheel Anti-lock Braking System (ABS)
• 17-inch steel wheels and LT245/70R17 all-season tires
• Heavy-duty fabrics and materials, water repellent fabric on main seating surfaces and built in seat bolster durability patch to resist wear
• Fold-down front passenger seatback with one-hand operation, serves as mobile worktable
• Available lockable center console with business card holder and room for mobile phone chargers, letter size files, laptop computer; laptop computer/mobile phone charger outlet inside center console; console lid slides forward to provide work surface for laptop or paperwork
• Standard upfitter pre-wiring
• Wide-coverage cargo area lighting
• Available power outlets, including available 3-prong 120V outlet in center console and D-pillar locations
• Multiple integrated reinforced attachment points for securing cargo customization equipment
• Available Technology Package offering Bluetooth Hands-free Phone System, Navigation, USB interface and Rear View Monitor
The 2012 Nissan NV is offered in three well-equipped models: NV1500, NV2500 HD, NV3500 HD – in Standard Roof and High Roof body configurations (NV2500 HD, NV3500 HD series). All are assembled by Nissan North America Manufacturing Canton, Mississippi Plant. It is on sale at select authorized Nissan Commercial Vehicles dealers now.
2012 Nissan Frontier Changes & Pictures
The Nissan Frontier, which combines premium hardware, extraordinary power and off-road athleticism, continues to be a leader in the mid-size truck segment.
Frontier continues to offer an exceptional level of on- and off-road performance with the use of a 4.0-liter DOHC V6 engine rated at 261 horsepower and 281 lb-ft of torque. A 152-horsepower 2.5-liter inline 4-cylinder engine is also available (King Cab only). With its strong performance, combined with good fuel mileage (17 city, 21 highway, King Cab 2WD), the Frontier is a fitting truck for work or play.
Frederick Nisssan is excited about the revisions for 2012 model which include the addition of a new Sport Appearance Package on King Cab and Crew Cab SV models and 2-Wheel Brake Limited Slip (ABLS) and Vehicle Dynamic Control (VDC) are now standard on 4-cylinder engine equipped models.
The Sport Appearance Package includes 18-inch SL aluminum-alloy wheels in dark hyper silver finish, dark grille treatment, body colored front and rear bumpers, PRO-4X style seats with gray seat bolsters and stitching, fog lights, body side “Frontier” sport graphic, white-faced gauges, Bluetooth® Hands Free Phone System and much more. Three new exterior colors are also offered: Brilliant Silver, Metallic Blue and Lava Red.
Key highlights of the 2012 Nissan Frontier include:
• Available in a choice of King Cab or Crew Cab, with Crew Cab SV and SL offering a Crew Cab Long Bed model, measuring more than 13 inches longer than the Crew Cab’s standard bed
• Aggressive exterior design with chrome, angled strut grille, large bumpers, short front and rear overhangs, large geometric stamped steel fender flares
• Available high-utility bed with factory-applied spray-on bedliner and Utili-track® bed channel system with adjustable aluminum-alloy tie-down cleats (standard on SL and PRO-4X trims) and available accessory racks, trays, dividers and modular storage systems
• Available tube-style, functional roof rack on Crew Cab
• 6,500 pounds maximum towing capacity (when properly equipped)
• Available shift-on-the-fly 4-wheel drive system with 2WD/4H/4LO modes, electronically controlled part-time transfer case
• Available 4-wheel limited slip, electronic locking rear differential, Hill Descent Control and Hill Start Assist
• PRO-4X model includes off-road tuned Bilstein® high-pressure performance gas shock absorbers, skid plates (oil pan, fuel tank), electronic rear differential locker (4×4 only) and limited-slip (ABLS)
• Roomy, modern interior design with flexible seating and cargo utility
• Available Rockford Fosgate-powered audio system with 6-disc in-dash CD autochanger and MP3 capability and WMA/MP3 player aux-in jack (Crew Cab)
• Available Bluetooth® Hands-free Phone System and XM® Satellite Radio (XM® subscription required, sold separately)
The 2012 Nissan Frontier is offered at Frederick Nissan in MD, in both King Cab and Crew Cab body styles and in 4×2 and 4×4 driveline configurations, along with four trim grades: Frontier S, SV, PRO-4X and SL (Crew Cab only). It is scheduled to go on sale in fall 2011.
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