Nissan and UEFA Super Cup Team Up

Innovation and excitement–that is the  mantra of the new innovative partnership between Nissan and the UEFA Champions League which launched earlier this week in support of its Engineers of Excitement program.  The focus of the recent partnership is the 2014 UEFA Super Cup, a football match between Spanish teams Real Madrid CF and Sevilla FC which will take place in Cardiff City Stadium.  Nissan hopes to garner excitement–both on and off the football field–in order to enhance the experience for Europe’s premier club football competition.

Popular athletes, including Andrès Iniesta, Thiago Silva, and Paris Saint-Germain, will serve as ambassadors for Nissan’s UEFA Champions League activity.  They will play an important role in Nissan’s global advertising campaign which will premier in August.

“The UEFA Super Cup represents Nissan’s first official UEFA partnership experience, and we’re very excited to be involved with this prestigious match,” said Bastien Schupp, Vice President, Marketing, Nissan Europe. “Innovation that Excites is what Nissan stands for, and our partnership with UEFA will see a collaborative effort which will push the boundaries to create real innovation and continued excitement for fans across the globe.”

This partnership has enabled the UEFA and Nissan to provide free tickets to local youth sports groups-about 600 kids from South Wales who otherwise would likely not have been able to see the game.  In addition, one lucky family will be invited to watch the teams take part in their training session before the big match in Cardiff City.

Nissan has also provided three Qashqai crossover vehicles, which have been in convoy since early August.  Prior to the Super Cup, the convoy made a 12 day tour of many Welsh towns–Lianelli, Newport, Wrexham, Bangor CIty, Aberystwyth, and Cardiff.  The vehicles housed many league trophies, which were shared with fan in anticipation of one of the biggest events on the European football calendar.

Nissan has also had a big presence in the official Fan Zone in The Hayes in anticipation of the match.  For the three days leading up to the game, Nissan displayed two of its most innovative vehicles, the LEAF and the NISMO LEAF RC, alongside a driving simulator that the general public could use.

Nissan will continue to be the official global automotive sponsor of the UEFA Super Cup and Champions League from this season, 2014-15 through the end of the 2017-18 season.  This partnership will entail providing the league with a variety of its products and services for its events.

This partnership represents Nissan’s continued dedication to global sports.  Nissan is also a proud sponsor of the following sporting events: Rio 2016 Olympic and Paralympic Games, Olympic Team Brazil, Africa Cup of Nations, and many more.

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