As the college football season begins again, Nissan and ESPN are bringing back their popular Nissan Heisman House campaign for for a fourth year. This unique and entertaining campaign depicts a fraternity house atmosphere where 11 Heisman Trophy winners all live together. The various videos for this campaign depict the winners in humorous situations as they hang out around the house and try to partake in a friendly game of touch football.
As part of the campaign, fans will also be able to participate with an interactive website, www.NissanHeismanHouse.com where they will be able to vote for their favorite 2014 Heisman candidate and take a virtual tour of the house. There will also be a Heisman House Tour making its way to various college campus during the duration of the college football season.
“Nissan’s Heisman House brings to life a fantasy for most college football fans – just hanging out with some of the best college football players that ever played the game,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. “Not only is it great to join ESPN in bringing a little more fun and excitement to games this fall, Nissan is particularly proud to play a role in some of the rewarding work of the Heisman Trust.”
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